The American Advertising Federation (AAF) has awarded Sulzer, a Tampa-based creative agency, the 2024 Mosaic ADDY Award and the Tampa area Silver ADDY Award for the agency’s consistent and effective work on RCMA’s Mulberry Capital Campaign. The Mosaic Award is reserved for agencies and individuals whose work and results reflect a commitment to diversity, equity, and inclusion.
RCMA is a Florida-based nonprofit dedicated to helping more than 4,600 children within the Sunshine State’s most vulnerable communities. Donating to RCMA directly funds quality care, education, and resources for children of migrant working and low-income families.
“We are so honored to have won these awards, and the continued opportunity to work with RCMA to empower their mission,” said Michelle Sulzer, Founder and Chief Creative Officer at Sulzer. “Our collaboration created a landscape in which we could strategically reshape RCMA’s brand and digital presence, resulting in a stunning uplift in engagement and enrollment. RCMA is now able to get its message out there in ways it never had before. We couldn’t be happier to have been a part of that.”
The creative and strategic teams at Sulzer leveraged potential donors’ core motivations and concerns to craft strategic branding, design, outreach campaigns, and a new online presence that resonates on a personal level with potential donors. Every step of the way, Sulzer has worked closely with RCMA to produce compelling narratives while highlighting the powerful stories of the children RCMA supports.
“We are extremely grateful for the work that Sulzer has done for our organization,” said Isabel Garcia, Executive Director at RCMA. “Everything they have created for us, from our logo to the colorful design assets and now to the capital campaign brochure and video, has been so well researched and thought out, we could not be happier. And the video they produced for us truly captures the Mulberry community and the efforts we are making to bring about positive change in that community. On behalf of our board, staff, students and families, we congratulate Michelle and her team for receiving this award.”
Sulzer won the awards for the results it obtained for RCMA and their community. Since the partnership began, RCMA has experienced a 33.5% increase in social page likes, seven new branding campaigns successfully launched, and a 38.1% increase in EOY net assets from 2019 to 2022.
To see the award-winning video, click HERE.
